Sportway Media Group, the automated production and live streaming firm, has secured exclusive media rights for Metal Ligaen, the top-tier Danish ice hockey league, in a ’long-term’ agreement.
The deal with the Danish Ice Hockey Union (DIU) means Sportway holds rights to all tiers of ice hockey in the country. The global rights agreement also covers betting video and data rights, with DMC Production acting as a production partner.
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.