Subscription pay-TV broadcaster Viaplay has claimed to have “no interest” in winning back the Uefa Champions League in Sweden unless the current rights fee paid by TV4 Media drops dramatically.
The Team Marketing agency is still to initiate the sales process for Champions League rights in the Nordic country from 2024-25 to 2026-27, but Anders Jensen, the Viaplay Group president and chief executive, has taken the opportunity to issue a warning.